ELKE VAN ZUYLEN

ELKE VAN ZUYLEN. Netherlands. Korean influence.


Next saturday 9th of July, during the 25e edition of the Amsterdam Fashion Week, the Transformatorhuis would be where the new collection of the fashion designer Elke van Zuylen would be expose, under the label No No Cake. for the first time, the collection named The Shy-Mouvement would be expose to the internationale press and to the amateur of fashion.

The collection ? An intriguing story about shyness. The shyness of a person can be blatant at the first look. But behind this exterior calm, a personality full of color and originality may be hide. The clothing becomes an outlet to express his exuberant nature. we are dying with impatience to watch this parade that promise to be rich in printed that directly come from the imagination of Elke van Zuylen and of Asian influences of traditional costumes. meanwhile, we are inspired by the crazy style of Korea with her Tumblr No No Cake.
And for the interview we go HERE.




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Photos 1/2/3 : © Elke van Zuylen - Photos 4/5/6 : © No No Cake Tumblr

- The 10 questions to ELKE VAN ZUYLEN -

*Where are you from ?

I’m originally from a little village called Well, but now I live in Amsterdam, the Netherlands

*Can you tell us more about your background and professional experience ?

I didn’t only study fashion design but before that I’ve also studied graphic design. That’s where my interest in print design comes from. But I did’t want to only make 2d work, I wanted to take it to 3d and be able to tell my stories to more people. I’m also working as a designer next to making my own collections. Also I’ve done some catwalk shows, like Fashionclash, but the MBFW was my debut under my label name NONOCAKE.

*Who are your biggest fashion designers role models and why ?

I do not really have certain role models. I love designers who do their own thing, out of the box, colorful and dare to use prints. Maybe someone like Jeremy Scott, colorful, crazy and in your face. But I also like designers who are innovative, experimental like Commes des Garcons. Using fashion as something else, to tell stories, make people think. I really like that.

*Can you briefly introduce your collection The Shy-Movement ?

The Shy movement is a celebration for shy people. Not all people want to put themselves out there all the time. Always being online, letting people know what they are doing, giving opinions all the time. But people who do this, the extravert people, are celebrated and introverts are considered dull, not fun, just because shy people are quiet. So with this collection I want to give the shy people a celebration. We have nothing to be ashamed of, we ware who we are and that needs to be accepted. We are colorful people, with sparkling personalities. People just have to look better to see this.

*Where did you get this inspiration ?

I’ve got my inspiration from the Korean hanbok and japanese kimono. I love these two cultures and wanted to use these for this collection. The prints form Japan and the silhouettes from Korea, mixed with a little bit of kpop and you have the inspiration for my collection.

*How was this Fashion Week in Amsterdam ?

For me this fashion week was really great, I got to let the audience see my collection and everything was well prepared. The atmosphere was good and I would love to participate again.

*What is your opinion about the Dutch fashion industry ?

I'm just beginning I do not know yet what to think about the Dutch fashion industry, it’s still a bit of a insiders world in my opinion. But I think that is going to change bit by bit. And I think that is good, fashion should be for everybody who wants to be part of it and who likes it. Finding a job is also a bit of a struggle still, but you just have to be determined and not give up :)

*What are your future projects ?

I want to start a line of t-shirts, skirts, dresses for selling online or hang in conceptstores under my label name NONOCAKE. And also make my next collection. I would love to go and travel to Korea and Japan again to get new inspiration.

*A dream collaboration ?

That’s a hard question, I would love to work with other disciplines, graphic designers, artists. Designers I can relate with. And if someone wants to do a project with me I’m always open for that. Just contact me :)

*If you had to pick only three inspirational Tumblr, blogs or online magazine on the Internet, which ones would you choose ?

I just love Pinterest and I like Tumblr. I follow a few tumblrs, but most of them are kpop related ;) and Japanese fashion related: http://tokyo-fashion.tumblr.com I also watch booooooom.com.

Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen
Amsterdam, Fashion, Fashion Week, Featured Items, womenswear, Elke van Zuylen

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