Comment tu t'appelles ? Edito Germany

Berlin, the new capital for fashion ?


This could be the Germany’s moment’ announced Suzy Menkes, one of the most influencial fashion journalists in the world, to Business of Fashion. Germany, a real ‘paradox’ in the world of fashion : the country is the first market of fashion consumers in Europe (Euromonitor). Berlin itself counts 10 fashion schools, and 40 in total accross the country. And it’s also more than 250 fashion and textile exhibitions each year. So, why Germany is not recognized as a big player in the fashion field ? The image of German fashion ? A pair of Birkenstock orthopedic sandals and high socks. That’s true, Germans attache a big importance to their comfort and cultive the modesty in their dress code, a protestant heritage of the country. With a low bith rate and an aging population, the country is very conservative and a kind of infertile ground for luxury brands. Yet, ‘before the arrival [of Nazis]

to power en 1933, Berlin was one of the world’s fashion capitals. The decadent night scene was THE stage of all fashion extravagances(…)’ – Kai Margrander, Harper’s BAZAAR Germany Nowadays, the name of Karl Lagerfeld is unquestionably the loudest name of the world’s fashion. Germany was also the birthplace of many famous brands, such as Hugo Boss, Jil Sander, Escada, and Puma or Adidas in the sportswear. The Gerry Weber Group ranks in the top 100 of the largest fashion companies, with Hermès and Prada. The eshop Zalando is a success in 14 countries. We admit it, through its turbulent history and beliefs, Germany has trouble to emerge strong brands, in contrast to Paris or London. But the trend tends to reverse, helped with initiatives to support the German fashion, such as Germany Fashion Council, founded in 2015 Christiane Arp (VOGUE Germany) or the Berlin Fashion Week, launched in 2007. Those initiatives have already enabled the emergence of promising fashion labels from Berlin, like Nobi Talai, Vladimir Karaleev, Odeeh or Bobby Kolade. Moreover, Berlin, the creative heart of Germany, has many amazing shops which support the young labels : the mall Bikini Berlin, VooStore, the store Andreas Murkudis or Darklands. So, take it from us : Berlin ‘capital of coolness’, although young in the fashion stage, but original and anti-conventionalist, is worth seeing for all fashion enthousiasts looking for some freshness. Give up your doubts, go ahead, we’ll talk later !


- FASHION NEWS -

Keep yourself informed of the latest Fashion News



La tornade médiatique KENZO - PARIS 05/09/16

IGLOO, enjoy the shopping differently
PARIS 06/09/16 - ©IGLOO


IGLOO ? It is a shopping experience not like an other ! It is a mobile app to try at home directly items chosen from the selection of brands & fashion designers of IGLOO. We choose 6 items max, we give an appointment to the delivery boy who will shop them for us in the parisian stores and he will deliver it at home until 23 o’clock (delivery/return for 1€). We may try the items comfortably at home and if we like an item, the price (shop price) is directly debited via the app. Shopping without the crowds, we try too !
Brands, fashion designers and stores : Karine Lecchi, Claris Virot, Valentine Gauthier, Gang of Early birds

The media tornado KENZO - PARIS 05/09/16

The media tornado KENZO
PARIS 05/09/16 - © KENZO World Perfume

The images of the campaign KENZO x H&M fall drop by drop. With each new photo, the craze is growing and draws a little bit more the predictable hysteria which will explose in the 3rd of November, at the launching of this wild collection patterned with pop colors. Carol Lim and Humberto Leon talks about this collaboration KENZO x H&M. Meanwhile, the KENZO World perfume has been launched and its eccentric ad campaign feasts our eyes and ears.
Isamaya Ffrench, Oko Ebombo, Margaret Qualley or Ryan Heffington : that’s a sure thing, the duo of KENZO knows how to surround themselves and make us drool !
Want to get the fragrance KENZO World right now ?


- FASHION DESIGNERS -

The Promising and growing fashion labels to (re)discover

ETHEL VAUGHN FASHION DESIGNER

ETHEL VAUGHN
FASHION LABEL

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©Sevda Albers

ANOUK VAN KLAVEREN FASHION DESIGNER

ANOUK VAN KLAVEREN
FASHION DESIGNER

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READ THE INTERVIEW
KRJST FASHION DESIGNER

KRJST
FASHION DESIGNER

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READ THE INTERVIEW
ELKE VAN ZUYLEN FASHION DESIGNER

ELKE VAN ZUYLEN
FASHION DESIGNER

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READ THE INTERVIEW

NETHERLANDS

MaryMe JimmyPaul FASHION DESIGNER

MaryMe JimmyPaul
FASHION DESIGNER

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NETHERLANDS

Fashion Week Amsterdam 2016 catwalks Liselore Frowijn

LISELORE FROWIJN
FASHION DESIGNER

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NETHERLANDS

JIVIKA BIERVLIET FASHION DESIGNER

JIVIKA BIERVLIET
FASHION DESIGNER

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NETHERLANDS

CHRISSIE HOUTKOOPER FASHION DESIGNER

CHRISSIE HOUTKOOPER
FASHION DESIGNER

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NETHERLANDS

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- SHOP WE LOVE -

The essential selection of shops & eshops across Europe

Fête de la Boutique – ESHOP & SHOP BERLIN

Fête de la Boutique – ESHOP & SHOP BERLIN

© Fête de la Boutique

Fête de la Boutique is a 80m² concept store in the heart of Berlin, where unfolds accessories, beauty products, fine books and clothes, selected by the two owners Feli and Teresa. We discover this beautiful selection of products on their eshop right now.

Fête de la boutique - Mulackstrasse 11, 10119 Berlin
http://www.fetedelaboutique.com/

BRANDS : MINIMUM, Second Female, Bruuns Bazaar


- STYLE WE DO #8 -

- OUR ANIMAL FRIENDS -

El Classico, WAUW & LULU - LIBA Jacket, USE UNUSED - Dune Birds Dress, JADICTED - NICKS Leather White, ATTRIBUTE


WAUW & LULU El Classico

WAUW & LULU
Netherland

El Classico
USE UNUSED LIBA Jacket

USE UNUSED
Hungary

LIBA Jacket
JADICTED Dune Birds Dress

JADICTED
Germany

Dune Birds Dress
ATTRIBUTE NICKS Leather White

ATTRIBUTE
England

NICKS Leather White

- BUCKET LIST #19 -

The selection of items to purchase before you die (or the out of stock)

The quality and lightness of wooden sunglasses 270€ - If, Olivier & Cuivre – Strange Froots
Because this jacket will never fall out of fashion 75€ - Buttonless jacket – MINSPRI
Not really a skirt, neither a pants. Always stylish. 65€ - Black Culottes – Jovonna London
I like when my purse yell Pow ! 42€ - Mini POW – NINII

If, Olivier & Cuivre – Strange Froots

If, Olivier & Cuivre
Strange Froots

SHOP
Buttonless jacket – MINSPRI

Buttonless jacket
MINSPRI

SHOP
Black Culottes – Jovonna London

Black Culottes
Jovonna London

SHOP
Mini POW – NINII

Mini POW
NINII

SHOP
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